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If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Goal example 5: Drive traffic to your site Your customers can be your best cheerleaders, but only if you’re giving them a reason to do so. For example, does your brand promote user-generated content and hashtags?Įven something as simple as asking a question can increase your engagement rate. This means companies need to experiment with messaging and content. Sprout Social’s 2022 Index™ report shows consumers want to see content that highlights a brand’s products, services and personality, and customer testimonials. Social media is all about engagement, so it pays to explore new ways to grab the attention of your current followers. Goal example 4: Boost community engagement Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases or hashtags. Growing your audience also means discovering conversations around your business and industry that matter the most. Goal example 3: Grow your brand’s audienceīringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. For example, are you alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers? Social media gives you an avenue to generate revenue. Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. Instead, focus on content that emphasizes your personality and values first. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.īelow are some example social media marketing goals that businesses of all shapes and sizes can pursue.

What really matters is that you set realistic social media goals.Įmphasis on “realistic”. Example social media goals for 2023 and beyond Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.Įither way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns. Brands are already setting goals and frameworks to conquer these obstacles in 2023. The 2022 Sprout Social Index™ reports the top challenges for social media teams include finding talent, proving ROI, social execution, resourcing and using social as a business function. And these goals are still very relevant to social media teams going into 2023, especially as they face new challenges. Social media strategy planning starts with your goals.Īccording to the 2021 Sprout Social Index™, the most common goals for social are increasing brand awareness (58%) and increasing community engagement (41%). Set goals that make sense for your business Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

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Now that we’ve defined social media marketing, let’s walk through how to create a plan. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing. This form of marketing requires you to use social media management skills and tools. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too. If you interact with your customers via comments, that’s social media marketing. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing.

Social media marketing means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service. Whether you’re totally new to social or want to double-check your priorities in 2023, this guide has you covered. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen.

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